Consistency is key. In your messaging, your quality, your pricing. All of these (and more) add up to how you’re perceived by your clients. To the reputation that precedes you when a photo of your work or the name of your company enters a room. That’s your brand, y’all. It’s, like, important and stuff.
Lisa and Garrison have worked long and hard to build their brands, and learned plenty of lessons from their failures and successes along the way.
Points of interest include: having a brand book/style guide, how your brand shows up in your work, selective partnerships and when to be picky – and a special appearance by The Chaise Lounge host and iMay Media’s own Nick May!