And we’re back. More anecdotes. More wisdom. More ways to be a professional success from two amazing, different people. Points of interest include: qualifying clients, standards and consistency, the kickoff process, commercial work, the office’s role in landing a client – and much more.

One of the dirty little secrets of success is that there’s actually more than one right way. Every path and every philosophy has its pros and cons, sure, but it’s all about finding the right one for you and making it work. After all, what is Coast to Coast if not a celebration of two...

There are rules that we have to follow, and there are rules that we define and follow ourselves. Set by our own internal compass. A personal code. Character. Where does one begin and the other end? And which should be written down on paper and enforced? Eww, what is this – a college course on...

We’re back! Gosh it feels like it’s been forever. Has it really been that long – or is it just a 2020 thing? (Our vote is 2020.) Lisa and Garrison were so excited to reconnect and catch up, and we’re excited to share that with you. No special topic this week, just two friends getting...

Sometimes you walk into a professional relationship with someone and they already have some pretty strong prejudices in place about what to expect. Maybe they learned it from TV. Maybe they were burned by a previous designer or contractor. Whatever the case, you know that you’ll have to go above and beyond to make sure...

Consistency is key. In your messaging, your quality, your pricing. All of these (and more) add up to how you’re perceived by your clients. To the reputation that precedes you when a photo of your work or the name of your company enters a room. That’s your brand, y’all. It’s, like, important and stuff. Lisa...